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“The biggest challenge facing organisations is finding individuals with the ability to think creatively” (The Economist, 2006)
Teams that are creative are more efficient, manage budgets more effectively, provide better customer service and score higher on performance measures.
Research shows creativity to be essential for organisations’ profit, agility, high growth and high performance.
We enable you to release more creative potential within your people and teams through
IDEA psychology uses the me2 creativity assessment as a key part of our assessment and workshop. me2 is a new psychometric measure of how people are creative, based on extensive research and development by one of the world’s leading figures in creativity.


